Making a music video is not as simple as it seems from a distance. You need to manage and execute countless steps to ensure that you make an appealing music video that connects to your audience. If you are an aspiring music video creator, then here are 5 tips for shooting an awesome music video that you will probably like.
1.
Focus on Quality
Many people assume that making a music video is
simple and doesn't need much hard work. They couldn't be more wrong. It is a
fact that when you create a music video, you need to work hard and within a
budget. So, it would be wise not to overpromise and underdeliver. You need to
ensure that you build positive relationships with everyone involved so that
they prefer to work with you again.
2.
Ensure Uniqueness
When picking an artist for the video, ensure
that the artist is established and knows what they are doing. Then, build upon
the popularity and come up with unique ideas for your video. Also, be creative
when it comes to branding the video to connect with the target audience from
the start. Do not do what others are doing and focus on doing something no one
has said or done in the past.
3.
Go for Simplicity
We live in a world where minimalism is getting
popular, and simplicity is adopted even by celebrities. So, take a risk and
pick a simple idea with a solid reputation to ensure that you get everyone's
attention. It's way better than picking a complex idea that has an average
execution.
4.
Always Improv!
Though planning everything from shots to
lighting, framing to styling is a wise move, you would be smart to leave room
for improv or improvisation and give the artists the freedom to be impulsive
without any fear. The things you or the artists improve might turn out to be
what makes the video click with the audience.
5.
Avoid Repetition
When creating a music video, you need to get
rid of excess footage to ensure that you don't repeat anything or keep the
repetitions to a minimum. So have a lot of unused footage before you go in for
the edits, as you might need those to avoid repetitions.
6.
Know Your Audience
Like everything you create for an intended
audience, creating a music video also involves considerable research on the
target audience. When creating a music video, research the target audience and
know what kind of music videos they like and share on social media. It is also
a great move to release a teaser, see the audience's response and tweak the
video based on the feedback. You can also release a couple of the teasers as
per a schedule to keep the audience engaged and looking for more.
Need more help? Here are a few strategy ideas
for your next music video release.
Here are some ideas on marketing the music video in the right manner.
Source:
https://www.adorama.com/alc/5-things-you-need-to-know-before-filming-a-music-video/