Gone are the days when Instagram was for personal use only. Now, it has become a global platform wherein brands can connect with the audience, hire the best talent, create excitement about their products/ services, and influence decisions. About 59% of the users of the platform log in daily and spend up to 7 hours a week to interact and browse content. If you are also attracted to this platform, then here are 7 steps for effective Instagram promotion.
1.
Set the Right Goals
When you join Instagram, make sure you set
realistic goals. For example, you can choose to use Instagram to sell your
products to a wider audience, or you can choose to share useful content like
how to use specific products. You can also set brand awareness as a key goal.
2.
Know the Target Audience
Before you start the marketing efforts on
Instagram, make sure that you know your target audience. Do some online research
to know what your target audience is talking about, what kind of posts interest
them and which hashtags they prefer.
3.
Do Competitive Analysis
You can also look at your competitors'
Instagram to get some inspiration. If you don't know who the competitors are,
you can search for terms related to your business or industry. Don't try to
imitate the competitors. Instead, you should try to be unique.
4.
Create an Editorial Calendar
If you don't have the time or inclination to
post daily, you can create an editorial calendar and schedule the posts in
advance. When planning a calendar, you must be aware of real-time opportunities
so that you don't have to depend on last-minute posts.
5.
Be Consistent
You also need to ensure that you are committed
to posting on Instagram. No one likes a brand that posts random or disjointed
content. It may cause you to lose followers. It is also essential to determine
a brand personality and refine the content to match the same.
6.
Focus on Growing Followers
When it comes to social media, followers matter
a lot. You need to ensure that you put in the time and effort needed to boost
your followers. Please don't take the effortless way out and buy followers as
they won't drive engagement. Instead, focus more on organic followers and build
a rapport with them to make them feel valued! Optimizing your Instagram profile is also highly recommended.
7.
Start Converting
Once you think you have followed the steps
mentioned above successfully and built a brand, you should focus on promoting
your business. Even when your focus is on converting, make sure that every post
is not too sales-oriented. You can use methods like exclusive promotions,
contests, charity, teasers, and live launches to ensure that you convert
successfully and regularly.
Final Words
All in all, it can be said that effective
Instagram promotion is quite easy. You need to stay focused and make sure you
don't lose hope easily. So, what are you waiting for? Sign up here.
Source:
https://www.hubspot.com/instagram-marketing