Justin Bieber has joined forces with Tim Hortons to release Timbiebs Timbits Mini Donuts that will be a limited edition. These mini donuts will drop on November 29 and have several flavor combos like Birthday Cake Waffle. The pop star's fans are not surprised as he is a born and bred Canadian, and we Canadians love Tim's.
source: https://www.citybeat.com/food-drink/the-dish/blog/21158076/justin-bieber-and-tim-hortons-join-forces-to-release-limitededition-timbiebs-timbits-mini-donuts
The limited-edition Timbiebs Timbits are being described as "bite-sized morsels of (Tim Hortons') traditional donuts." The Timbiebs collection will include flavors like Sour Cream Chocolate Chip, Chocolate White Fudge, and Birthday Cake Waffle flavors. It has been reported that Justin Bieber worked with chef Tallis Voakes who serves as the Tim Hortons' director of culinary innovation, to nail the recipes.
In a release, Bieber said, "Doing a
Tim Hortons collab has always been a dream of mine. I grew up on Tim Hortons,
and it's always been something close to my heart."
Hope Bagozzi, Chief Marketing Officer for
Tim Hortons, was also excited when she said, "What's amazing about working
with Justin is he has an authentic, lifelong relationship with Tims and he was
so invested in working on Timbiebs and our future plans together."
The former teen icon has been promoting
Timbiebs on his social media for a while now. Plans are also in the works for a
special line of Timbiebs merch that will be exclusively available in select Tim
Hortons in Canada and the U.S. To find the restaurants with Justin Bieber's
donuts, visit timhortons.com.
In a cute new ad, the recipe development was
shared. The ad revolved around the introduction of Bieber-approved Timbits? In
the ad, you can see the celebrity, who proclaims that he is obsessed with Tim
Hortons, proposes first apple banana TimBiebs and follows it up by talking
about Apricot latte TimBiebs. Then, he dismisses both and says that the latter
is weird.
Bagozzi said, "He knows exactly what
our guests already love about the Tims brand, and he's helping us deliver new
menu innovations that we know they're going to love. We're really looking forward
to what's next."
Some collaborations between a big brand and
a celebrity are shocking or surprising, but that's not the case with this one.
This one made so much sense that no one was actually surprised by it. It's
almost that they were meant to be together. It was a no-brainer.
The Ontario-born superstar has been putting
his devotion into the Canadian coffee chain out there for a while now, and he
has not been hiding it. Now, the collaborative effort that was earlier teased
on Instagram has been officially announced within the week of the first tease.
Now, Biebs is leveling up on his Hortons love with a partnership "to bring
the new menu and merch items to restaurants in Canada and the U.S."
If you are a huge fan of the Canadian
singer, you can keep up with cool updates by visiting here or following him on Instagram.
Source:
https://www.citybeat.com/food-drink/the-dish/blog/21158076/justin-bieber-and-tim-hortons-join-forces-to-release-limitededition-timbiebs-timbits-mini-donuts