Do you often have no idea what to post on your weekly blog? Are you often stuck with many ideas and don’t know which can be the next blog topic? If so, you need to plan content for your website. It will make you more accountable, ensure regular postings, keep you organized and provide you with insight. Sounds interesting? Read on for more on how to plan content for your website blog for consumer engagement.
Ø Make a Posting Schedule
Decide on a
posting schedule you can stick to. It can be weekly, bi-weekly, or even
monthly. Do not schedule 10 posts in the first month and zero by the time you
reach month 8. Be consistent. Ideally, you can do one long post per week or two
short ones.
Ø Mix the Content Forms
Readers can get
tired of reading the same type of content every week. So, it would help if you
mixed things up by adding case studies, infographics, podcasts, video content,
how-to guides, interviews, listicles, and other forms of content.
Ø Set Objectives
Some people want
a blog to get more traffic to the website, while others are more focused on
affiliate sales. Choose your goal and stick to it for a while. Change the
objectives after every few months, and you can focus on more than one objective
at a time. For instance, there’s nothing wrong with hoping for more ad revenue
and more brand recognition at the same time.
Ø Understand the Expectations
It is also an
innovative idea to understand your audience, their mindset, and expectations
from the content. You can use many questions to create the content and keep it
engaging. You can also check Twitter trends and subreddits to see what your
target audience is interested in and talking about. Also, use industry forums,
Slack communities, and other similar groups. Also, try Google’s ‘People also
ask’ box to keep the questions within the content relevant.
Ø Use Keywords
To keep the
content search engine, and reader-friendly, you also need to sprinkle relevant
keywords. They make it easier for your target audience and the search engines
to find your content. Here are some tools
you can try.
Ø Create Ideas in Advance
Sometimes
content creators have so many ideas in their minds, and sometimes, they don’t
have any. It happens to the best of content creators. So, whenever you have many
ideas in your mind, you should note them down and use them when you run out of
fresh ideas.
Ø Focus on Quality
Creating content
according to a content schedule doesn’t mean you have to do a rushed job.
Instead, it would help if you focused on quality. You can skip a blog every
once in a while (which is not recommended except for emergencies) rather than
creating poor-quality content and letting down the readers.
Ø Use a Tool
It would be best
to use a content planning tool that makes things simpler to make content
scheduling easier. Some of the best tools are
mentioned here.
Sources:
https://straycurls.com/plan-blog-content/
https://www.socialmediaexaminer.com/how-to-research-and-plan-blog-content-for-a-year/
https://coschedule.com/blog/blog-content-strategy