How to Plan Content for Your Website Blog for Consumer Engagement

Do you often have no idea what to post on your weekly blog? Are you often stuck with many ideas and don’t know which can be the next blog topic? If so, you need to plan content for your website. It will make you more accountable, ensure regular postings, keep you organized and provide you with insight. Sounds interesting? Read on for more on how to plan content for your website blog for consumer engagement.

Ø  Make a Posting Schedule

Decide on a posting schedule you can stick to. It can be weekly, bi-weekly, or even monthly. Do not schedule 10 posts in the first month and zero by the time you reach month 8. Be consistent. Ideally, you can do one long post per week or two short ones.

Ø  Mix the Content Forms

Readers can get tired of reading the same type of content every week. So, it would help if you mixed things up by adding case studies, infographics, podcasts, video content, how-to guides, interviews, listicles, and other forms of content.

Ø  Set Objectives

Some people want a blog to get more traffic to the website, while others are more focused on affiliate sales. Choose your goal and stick to it for a while. Change the objectives after every few months, and you can focus on more than one objective at a time. For instance, there’s nothing wrong with hoping for more ad revenue and more brand recognition at the same time.

Ø  Understand the Expectations

It is also an innovative idea to understand your audience, their mindset, and expectations from the content. You can use many questions to create the content and keep it engaging. You can also check Twitter trends and subreddits to see what your target audience is interested in and talking about. Also, use industry forums, Slack communities, and other similar groups. Also, try Google’s ‘People also ask’ box to keep the questions within the content relevant.

Ø  Use Keywords

To keep the content search engine, and reader-friendly, you also need to sprinkle relevant keywords. They make it easier for your target audience and the search engines to find your content. Here are some tools you can try.

Ø  Create Ideas in Advance

Sometimes content creators have so many ideas in their minds, and sometimes, they don’t have any. It happens to the best of content creators. So, whenever you have many ideas in your mind, you should note them down and use them when you run out of fresh ideas.

Ø  Focus on Quality

Creating content according to a content schedule doesn’t mean you have to do a rushed job. Instead, it would help if you focused on quality. You can skip a blog every once in a while (which is not recommended except for emergencies) rather than creating poor-quality content and letting down the readers.

Ø  Use a Tool

It would be best to use a content planning tool that makes things simpler to make content scheduling easier. Some of the best tools are mentioned here.



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