If you use Pinterest to plan your next dream vacation or find new recipes, you should know that Pinterest can also be used for other purposes, like marketing your business or establishing your brand. This platform offers a unique way to market a business as a visual search engine. It can help expose your brand to new customers. Here’s more on Pinterest Marketing: How Pinterest can help your business.
Ø Create a Strategy
Whether you are planning to promote your
business on Pinterest or any other platform, you should create a marketing
strategy that aligns with your business goals and is achievable. For some
businesses, the goal could be more brand exposure, and for others, the goal
could be targeting international
customers.
Ø Consider Different Pin Formats
It is smart to try different pin formats to
keep your audience intrigued and guessing what’s next. For instance, one day,
you can pin a video that encourages the audience to shop at your online website,
and the other day, you can add many images to a pin and create a carousel.
Ø Remember SEO
The core aim of Pinterest marketing is
usually to be more visible online. So, you should ensure you include keywords
in the descriptions of your pins. You can also add keywords to hashtags or on
boards. Also, focus on Rich Pins that pin new content from your business
website.
Ø Link Your Pinterest Profile
It would help if you always linked your
Pinterest profile with other platforms so that your loyal followers can know
you are active on Pinterest. Include a Pinterest link in your email signature
and even share the news of the Pinterest profile in a company newsletter.
Ø Be Consistent
To keep your audience engaged, you need to
pin something every day. It’s better than creating a board. Use different tools
to pin daily if you can’t do it manually. Tools like HootSuite might be worth
consideration.
Ø Create a Content Strategy
Create a content strategy that’s based on the
AIDA formula. AIDA stands for awareness, interest, desire, and action. Read
more about it here.
Ø Target the Right Audience by Using Ads
You can also target a specific target
audience with the help of Pinterest Ads. You can filter the target audience
based on location, age, interests, or keywords.
Ø Revise the Pins
If you have been adding pins for a while,
you can revise them and use them as fresh content. This works for
under-performing pins and high-performing pins. The former needs more clicks
while the latter need to maintain clicks.
Ø Always Create Perfect Pins
Last but not least, you should always
create perfect pins for your business. Make sure your pins are vertical and
have a 2:3 aspect ratio. Always add a description of your pins that describes
what is shown in the visuals and motivates people to click on for more. Give an
attractive title and again ask people to click for more. Put your business logo
on the visuals to ensure the pins reflect your branding. Add a website or blog
link too.
Sources:
https://blog.hootsuite.com/how-to-use-pinterest-for-business/
https://pinterestmarketingblog.com/pinterest-for-business/
https://nealschaffer.com/how-to-use-pinterest-for-marketing/