Kellogg Executives Offer Useful Business and Sustainability Advice!

To evolve and adapt to the ever-changing expectations of the customers, a business must ensure that it takes an end-to-end approach to digital solutions. This opinion was recently shared by Lesley Salmon, global chief information officer at Kellogg Co.

Highlighting how to do business in a digital world, she also shared that companies must focus on new key areas of improvement when they adopt end-to-end approaches.

The Key Focus

She said the key focus should be attracting and retaining people who can offer digital solutions. Ms. Salmon stated, "For me, it's all about people — having the right people delivering through great partnerships with the key stakeholders across the business, understanding their needs, pre-empting, and then responding to them. To attract and retain the right people, we need to satisfy their hunger to experiment, fail fast and learn."

She also emphasized data-driven decision-making. She believes that Kellogg's combination of data and analytics with marketing resources has allowed the brand to create a rich omnichannel experience that tailors product offerings, prices, and messaging to ensure that they meet consumers' needs. Ms. Salmon said, "Data has always been available but never in the abundance that it is today. Freeing data from silos is critical to meet consumer needs and preparing for the future consumer experience."

Using AI Smartly

Monica McGurk, Kellogg's chief global growth officer, talked about using AI smartly. She said, "We're using AI across our entire business — from creating supply chain efficiencies to identifying the best flavor combinations for new foods to focusing marketing on key cohorts and identifying which content will resonate most with them to identifying outlet execution opportunities."

She added, "Every function and business unit at Kellogg prioritizes use cases based on factors ranging from their business impact to their ability to advance our technology to their ripple effect from the standpoint of change management … Ultimately, adoption of AI is about a whole new way of working."

Strategies to Transform Our Food System

Dr. Nigel Hughes, SVP of Global R&D and Innovation, The Kellogg Company, also outlined three strategies to transform the food system to reduce the pressure on the current food system.

1.       Build on the Foundation

Dr. Hughes suggested we source local ingredients and return to the basics. It will help address issues like food insecurity and balance the tradeoffs of sustainability, nutrition, taste, and access. It will lead to the creation of a sustainable food system.

2.       Develop Collective Solutions

He also suggested bringing farmers, suppliers, consumers, policymakers, and NGOs to the same table and creating a shared vision with a shared responsibility to ensure everyone benefits. Kellogg has already adopted the Better Days ESG strategy, via which the company hopes to support one million farmers and workers by 2030

3.       Accelerate the Circular Food System

The focus should shift to a circular approach that reduces resource inputs, prioritizes regenerative production, and aims to ensure recovery for future uses along with minimizing wastage, says Dr. Hughes.



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