Precious Metals Forecast for the Second Half of 2024: What to Invest In and Why

 As we move into the second half of 2024, the precious metals market is poised for significant developments. Investors looking to diversify their portfolios should consider the trends and forecasts for key metals like gold, silver, platinum, and palladium.


Gold is expected to set new record highs in 2024. Analysts from Metals Focus predict an average price of $2,250 per ounce (USD), driven by factors such as central bank buying and geopolitical tensions. The anticipated easing of U.S. monetary policy and potential interest rate cuts are also likely to boost gold prices​ (Kitco)​​ (INN)​. With inflationary pressures abating and global economic activity slowing, gold remains a safe-haven asset, although its outperformance relative to other precious metals might moderate towards the end of the year​ (The Pictet Group)​.


Silver is forecasted to perform exceptionally well, potentially outshining gold. With major central banks expected to start easing rates and ongoing physical supply deficits, silver's industrial demand is likely to rise. The transition towards green energy technologies, which heavily rely on silver, further supports its bullish outlook. The projected price for silver is around $27 per ounce (USD), making it an attractive investment for those looking to capitalize on its industrial and investment demand​ (The Pictet Group)​.


Platinum is anticipated to outperform palladium in 2024. The ongoing shift towards green energy and the increasing use of platinum in fuel cells are significant factors contributing to its positive outlook. Platinum prices are expected to be around $1,030 per ounce (USD). Its dual role as an industrial and precious metal positions it well for gains as the global economy adapts to new energy technologies​ (The Pictet Group)​.


Palladium's outlook is less optimistic compared to other precious metals. Despite its critical role in the automotive industry, particularly in catalytic converters, the shift towards electric vehicles and potential economic slowdowns are likely to dampen its demand. The forecast for palladium is around $1,050 per ounce (USD), suggesting limited upside potential​ (The Pictet Group)​.

Investment Recommendations

  1. Gold: Consider gold for its safe-haven properties and potential for record-high prices. It remains a robust hedge against economic uncertainty and inflation.
  2. Silver: Silver offers a compelling investment opportunity due to its industrial applications and expected supply deficits. Its role in green energy technologies could drive significant price increases.
  3. Platinum: With the growing demand for green energy solutions, platinum is positioned for strong performance. It is a solid choice for investors looking to benefit from technological advancements in energy.
  4. Palladium: While palladium may face headwinds, it still holds value for those investing in the automotive sector. However, it should be approached with caution due to its less favorable outlook compared to gold, silver, and platinum.

Investors should closely monitor economic indicators, central bank policies, and geopolitical developments, as these factors will heavily influence the precious metals market in the second half of 2024​ (Kitco)​​ (Heraeus)​​ (INN)​​ (The Pictet Group)​.

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