“Do what’s best for your customers, and good things will happen to you.”
That simple principle guides everything Nate Coffin does. As the owner of Rivertop Roofing in Dallas, Texas, Nate has built his business around values that matter—honesty, follow-through, and treating people the way you'd treat a neighbor or friend. In an industry where many homeowners find themselves unsure of what to expect when a roof needs replacing or repairing, having someone who prioritizes clarity and care can make all the difference.
With more than two decades of experience—both on rooftops and within the often-complex world of insurance claims—Nate has become a trusted name in his field. He’s not just running a business; he’s helping homeowners protect what matters most, and supporting a team that’s learning, growing, and taking pride in their craft.
In this Top Professionals feature, Winner Magazine sits down with Nate to learn more about how Rivertop Roofing is bringing a thoughtful, people-first approach to one of the most essential services a home will ever need.
A Lifelong Journey in Building and Business
Nate’s understanding of the construction industry didn’t begin in a boardroom. It started on job sites, with a hammer in hand. He shared how his foundation in the trades shaped the leader he is today:
"I've been in the roofing industry since the early 2000s, and Rivertop is the latest in a line of roofing businesses I've been involved in over the years. I grew up in the construction business, so I know what it's like to swing a hammer, demolish, and build things myself. Over the years, I climbed the ranks in different companies to really understand every stage of the industry. I've even had extensive experience on the insurance side of things, so I have an intimate knowledge of both sides today and know what it takes to help homeowners get what they deserve."
This balance—of field experience and insurance expertise—makes Nate a rare force in roofing. He’s not just leading a company; he’s bridging two worlds to deliver exceptional service.
The Rivertop Mission: More Than Just Roofing
Rivertop Roofing is a company with clear goals, rooted in speed, ethics, and support. In an industry where homeowners often feel vulnerable, Nate has set out to be their advocate:
"Our vision for this company is to create a powerhouse that can not only build a roof in a day, but also serve many customers who need help, fast. There are a lot of unethical roofing companies out there, especially in Dallas, TX, and we want to be an advocate for our customers. Our main goal is to educate and to help—as if you were one of our friends or family members. That's why our motto is 'We Treat Your Home Like Our Own'."
This motto is more than a tagline—it’s a guiding principle that permeates everything from customer interactions to crew training.
A Million-Dollar Impact
The numbers speak volumes. While many companies measure success in profits alone, Rivertop Roofing measures it in savings, safety, and peace of mind for its clients:
"We've been able to save homeowners nearly a million dollars so far this year by helping them through the insurance restoration process. That's the amount of money insurance paid instead of the homeowner, and now we have many homeowners with new roofs installed over their heads, protecting their families and their homes."
It’s an astonishing achievement, and it illustrates the practical benefit of Rivertop’s dual knowledge of construction and insurance processes. It also highlights the genuine care Nate brings to every project.
Trust as a Brand Promise
So what keeps customers coming back—and referring others—to Rivertop Roofing? According to Nate, it’s the rare currency of reliability:
"Your word is your bond, and when you say you're going to do something, you do it. People know that when you get a Rivertop promise, we will follow through with it and do everything we can along the way to go above and beyond."
In an era of diminishing trust in contractors, this kind of integrity is not just refreshing—it’s revolutionary.
Equipping the Public Through Education
Nate also recognizes that most people don’t think about their roof—until it fails. That’s why he and his team put a major emphasis on education, demystifying the process and preventing future problems through public awareness:
"We know that people don't shop for a new roof until they have a problem, so we focus on educating people about what causes leaks and what their options are. We encourage everyone to follow us on YouTube and Facebook."
Through social media, Rivertop shares tips, insights, and behind-the-scenes looks at their projects, helping customers feel informed and empowered, not overwhelmed.
Recognition and Industry Strength
Behind Rivertop’s success is not only great leadership but also strong, strategic partnerships:
"We have very strong industry partnerships with shingle manufacturers, material suppliers, and our crews. Without good products, good distribution, and great craftsmen on our team we can't do what we do. We've been awarded a Preferred Contractor by Owens Corning (made in Texas!) and ranked A+ by the BBB for a long history of happy customers."
This network ensures quality from top to bottom and reinforces Rivertop’s reputation for excellence.
Solving the Insurance Puzzle
One of the biggest challenges Nate and his team have tackled is the complicated process homeowners face with insurance and mortgage companies. Rivertop has turned this pain point into a specialty:
"The biggest challenge we face is the difficulty our customers have when dealing with insurance. Sometimes the money that comes back needs to go to their mortgage company, and that can be challenging to overcome because every bank has a different protocol. Our accounting team has become experts with their systems and processes to get those checks freed up as fast as possible—much faster than most roofing companies who don't even know what to do and force the homeowners to deal with it."
This operational finesse translates to faster resolutions and less stress for homeowners during a time when they need efficiency most.
Empowering the Team from the Inside Out
Beyond customers, Nate is deeply committed to his team. For many employees, Rivertop represents a fresh start and a chance at a better life:
"Not only do we run a quarterly $500 sweepstakes to our customers, but we also spend a lot of time investing in our people. We have people join our teams from all walks of life and many of them trying to make a better life for themselves and their families. Through mentorship, free training, contests and support, we've been able to invest into dozens of people to help them learn skills they can take with them for the rest of their lives."
This investment in people makes Rivertop a destination for talent and a force for positive change well beyond the rooftops.
The Road Ahead
Looking to the future, Nate remains focused on sustainable, service-driven growth:
"We're on the right track currently. Our goal is to keep doing what we're doing, helping as many homeowners as possible get through a concerning time when they get roof damage, and investing in our team's personal growth and development. We believe our current trajectory will allow us to continue to grow our reach and influence and continue on our mission."
That mission is clear: protect homes, serve people, and raise the bar for what roofing should look like.
Final Word: Leadership by Example
At the heart of Rivertop Roofing’s success is a mindset that prioritizes doing the right thing, even when no one’s watching. Nate sums it up best in his guiding philosophy:
"Do what's best for your customers, and good things will happen to you. Too many times we see roofing contractors cut corners, pocket the profits, skip steps, and it is not a successful long-term strategy."
It’s this long-term thinking—paired with short-term care—that makes Nate Coffin a true leader in the roofing industry. With Rivertop Roofing, he is not only putting shingles on houses—he is building trust, legacy, and community.
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