In the times of COVID-19, many businesses have
struggled to survive, let alone thrive. If your business was also impacted and
you lost some clients, you should move on and get new clients. Here are some
tips on how to grow your business by increasing your customer base.
Know Your Customers
The first thing you need to know if you want to
increase your customer base is to know your customers. Do some market research to find out what your customers
want and make sure that you fulfill those needs. You can also offer the option
of customizing or personalizing your services to meet customer needs and
constantly ask for their feedback so you can improve.
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Provide Decent Customer Service
Train your staff to go the extra mile for the
customers. The customer support you offer should be prompt, informative, and
exceptionally professional. Listen to and fulfill the needs of the clients
before, during, and even after the purchase. Good customers always remember
excellent customer service and become loyal when they feel they are valued.
Stay in Touch
If you focus too much energy on finding new
customers, you should also stay in touch with existing customers. Send emails,
newsletters, or personalized messages to existing customers to make them feel
valued. Nurturing existing customers while acquiring new ones should always be
a top business goal.
Make the Most of Social Media
Social media is a new reality. It helped people
stay connected during the tough lockdowns and the scary times. You can use its
power to connect with your customers (new and existing) and know what they
want. You can interact with them and even influence their purchase decisions.
When used right, social media will help you to boost your brand's power
impressively.
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Network More
If you want to get more clients, you need to
network more. Your company's top executives should attend many industry events, and your company can even host a
few of them. It will help you to market your brand personally. A strong network
can also help you get new financiers, investors, or even talented employees.
So, go out there and start networking!
Learn to Give Back
If you want to make a mark in the community as
a local business, you need to learn to give back. Participate in helping to improve
the lives of people who are not doing well and initiate some Corporate Social Responsibility-related
activities. Remember, when you do good, the good will come to you!
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Keep Improving
Finally, you need to learn to keep learning.
Things are changing very quickly. The use of technology, AI, and ML are making
things more complicated. So, it would help if you kept unlearning how to run a
business and re-learn how to run a business successfully with new clients. Keep
updating your knowledge on industry trends and keep enhancing your education
as much as possible. Good Luck!
Source- https://www.smallbusiness.wa.gov.au/business-advice/marketing/8-ways-to-grow-your-business