How Any Business Can Use Christmas to Boost Sales in 5 Steps

Yes, it’s that time of the year we all wait for. The holidays are just around the corner, and so is Christmas. As a business owner, you might consider Christmas and the holiday season as an opportunity to boost your business. When done right, this time is ideal for improving the sales numbers and connecting with your customers.  To make the most of this time, you need to focus a lot on sales. Here are some useful tips on how any business can use Christmas to boost sales in 5 steps.

1.       Get Creative with Branding

When you want to make use of Christmas to boost sales, you need to add a touch of the famous holiday in your branding. The simplest way to do that is to add a Christmas theme to your online and offline presence and use it from the beginning of December to build excitement about the holiday and convey the message that you are celebrating. Use the Christmas theme across your email(s), website(s), social media account(s), and any print ads you publish.

2.       Start a Christmas Promotion

Another simple way of using Christmas to boost sales is to run a Christmas sale. Don’t be afraid if your competitors are doing the same. Everyone does it. Just make sure that you tell your customers how you are different (better) than the competitors. Offer special rewards to your loyal customers like free shipping or added discounts to retain their loyalty and get free word-of-mouth marketing as well.

3.       Send E-Cards

Another tried and tested method of using Christmas to boost sales is to send personalized e-Christmas cards to all your existing and potential customers. Make sure the cards you create are creative, eye-catching, and memorable. You can use creative software to create the e-cards and get some free templates too. Learn about e-card greeting services here.

4.       Consider a Holiday Video

To make a deeper connection with your customers and, of course, to boost sales further, you should showcase the human side of your brand with a festive video. It can include anything from letting your customers glimpse your office space to talking about the festive offers you have come up with or even how a product(s) is manufactured. You can even use your phone to create the video.

5.       Organize a Christmas Contest

When hoping to boost your business during the holiday season by engaging the customers, you can organize a Christmas contest. Keep money out of it and keep it something like and fun. For instance, you can ask the customers to create a short video of themselves using your product(s) and send it to you while picking the best three entries as winners. You can also give consolation prizes to customers who made an added effort but couldn’t get a top spot. Or you can give a special discount to everyone who participated and tagged your brand on social media.

Don’t wait! It’s time to take advantage of the holiday season and boost sales!

Also, here are some tips on preparing for the holiday season rush.

by Shruti , BNS Business News


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