How to Prove to Consumers Your Start-up is Legit

Owning or operating a start-up is not an easy job. It has never been. You need an excellent product/service or goal, amazing people to support you, investors' approval, suppliers' support, and customer attention. One of the toughest nuts to crack is to gain customer attention and trust. For that, you need to prove that your start-up is legit. Here's how to prove to consumers that your start-up is legit. The three strategies mentioned in this article will work and have worked in the past.

Ø  Leverage the Existing Sources of Legitimacy

The first step you need to take is to leverage the personal resources as a source of legitimacy so that you can attract critical resources like a funding team that can help you get sufficient funding. You can use your professional network and personal connection to confirm that your start-up is legit and gain new customers. Then you can ask those connections to promote your start-up in their respective networks to build trust for your brand.

Ø  Align Your Actions with Expectations

The second strategy you need to follow is to align your actions with the rules of the game. You need to follow formal regulations and follow informal expectations as well. For instance, you need to ensure that you follow all the licensing requirements expected from the company. In addition to that, you should follow ethical business practices that are expected but not written anywhere. The higher effort you want to put in to meet expectations, the better would be the results.

Ø  Make Yourself Unique

Another important aspect of proving that your start-up is legit is to make yourself or the brand unique. You need to make clear how you are different from the competitors and why customers should trust you. After you gain the trust of a few customers, you should motivate them to promote your brand and its products and services. You can give them incentives or special coupons that will be activated when they post a Google review of your business/products/services. Referrals are still and will always be a strong marketing method as they are based on customers' trust. You can get as much as 50% of new business by customer referrals.

All in all, it can be said that entrepreneurs ignore the importance of managing the perception of legitimacy when they start a new business, enter a new industry, or launch a new service/product. Without it, an entrepreneur might end up with unfriendly and cold investors. In contrast, when you follow the strategies mentioned above, you will be able to gain customer trust, acquire new customers, enter new markets, and gain a brand value that everyone in the industry would know and trust.

Need more useful tips on branding? Here are the ten common branding mistakes to avoid when establishing your start-up and hoping for a better brand personality.

Also, here are some useful tips on how to find investors and raise millions for your start-up. Good luck!


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