In a business, customer trust is one of the most important things. When customers trust you, your business will keep going and keep growing, and when they don’t, even huge brands can witness a downfall. Whether you are a new entrepreneur or a seasoned one, you need to know the following tips on how to build customer trust and retain it for the long run.
1.
Offer Great Customer Service
Let’s start with
the basics. If you want the customers to trust you, you need to provide great
customer service before, during, and after a sale. Solve all issues instantly
and let them know you are there if they run into trouble in the future.
2.
Share Positive Reviews
Demonstrate the
trust of existing customers to new ones by sharing positive reviews and
testimonials via your website, social media pages, etc. Video testimonials are highly
recommended.
3.
Be Honest
It would help if
you always were honest and transparent with your customers. Never lie to them.
If your brand made a mistake, admit it. If your business revenue is not going
up, be transparent. Customers never like shady businesses that try to gloss
over their mistakes!
4.
Seek and Implement
Feedback
People prefer
brands that seek
feedback and implement it. You can use surveys and let the customers share
their opinions anonymously and even offer rewards (like a special
product/service discount) just for participation.
5.
Be Available
No matter how
much a person likes your brand, they will switch if they run into trouble and
you don’t respond! So, you should make sure your customer service people
respond quickly and are always there for you.
6.
Use AI to Personalize
Customers are
always delighted when you remember their birthdays, anniversaries, and special
days. You can explore the power of AI to send personalized messages to scores
of customers at once. You can also use AI to quickly create a personal exchange
between customers and service agents.
7.
Show Your Team
Loyal customers
are usually curious about a brand. You can satisfy this curiosity by
introducing your team to your website. Using the name and images of your team
will let customers feel more connected with your brand. It’s also an
opportunity for your brand to build empathy and rapport on a human scale.
8.
Building B2B Connections
In a B2B scenario, you can
win and retain customer trust by sharing which brands you have worked with
previously on your website and the social media pages. This social proof will
help you leverage the clout of past and present clients and gain some reflective
glory.
9.
Share Best Practices
No one knows your
product or service better than you. So, you should always share the best
practices with your customers. Let them know how to use the product and service
to get the most value for money. Also, share some tips that help make the
product more effective from time to time. Please keep it in video form and
ensure that the content is straightforward, as most people skip the long talk
anyway. When you share valuable information with your customers, they will
surely appreciate your efforts and insights and become more loyal!
Sources:
https://blog.hubspot.com/customers/3-ways-to-delight-your-customers-to-earn-their-trust
https://www.forbes.com/sites/connectly/2022/01/03/4-reasons-why-messaging-is-the-best-channel-for-attracting-converting-and-retaining-customers/?sh=7bb867ad6d85
https://www.wyzowl.com/gain-customer-trust/