The last two years have been particularly challenging for business owners who wanted to survive before the ongoing COVID-19 pandemic ruined their plans. This year, things seem to get better as the new wave of Omicron variants is not deadly, and it gives businesses hope that they will do better in the future. One of the things businesses have heavily depended on in the last two years and will continue to depend on to grow and sustain their business is digital marketing. So, if you are a business owner, you've got to know about Canada's top digital marketing trends for 2022.
The Numbers
According to
reliable numbers, Canadians have embraced online life with enthusiasm. More
than 92% are using the internet for education, work, hobbies, entertainment,
and even to earn a living. Our country has more than 35 million internet users,
and 84% of those prefer to buy products and services online.
A prediction
says that in 2022, the average internet usage is bound to increase. It is
estimated that more than 50% of internet users in the country will spend over
10 hours a week consuming online content.
The Top
Digital Marketing trends in Canada for 2022
Ø Education Overtakes Hard Sell
Gone are the
days when hard selling was enough for a business to do well. Now, consumers are
exposed to so many advertisements that they usually ignore many hard-selling
ads. As a result, the focus has shifted to educating the customers. So, digital
marketers focus on solving a problem for the clients to get their attention or
offering new ways to do the same things. For instance, a grocery store can
share new recipe ideas with customers that want to retain or attract new
customers.
Ø Short Form Video Content Will Rule
Thanks to
TikTok, the popularity of short-form video content is exploding now. Most
marketers are already investing heavily in video content and intend to keep
doing it in the future. About 33% of business owners will invest in this form
of marketing in 2022. There are many reasons why adopting short-form videos can
be useful for businesses. One of the key reasons is that it allows businesses
to inject more personality into their marketing. Another reason is that these
videos are easy to record and simple to consume. So, they don't take a lot of
time to create or view.
Ø Mobile Advertising Will Rise
Mobile
advertising in Canada reached $7.29 billion in 2020, and it is expected to
reach a few billion more by the end of this year. Mobile advertising is
essential for businesses targeting a wide range of audiences as almost everyone
owns a mobile. Canada is also one of the countries with the largest share globally,
as about 75% of total ad spending was directed towards mobile.
Ø Search Advertising Will Increase
Search
advertising has been a leading advertisement format in Canada in the last few
years. The amount of money spent on search advertising will likely grow in
2021. The highest increase in search advertising will likely happen in video
advertising as videos are getting more popular than ever.
Sources:
https://www.todayville.com/top-digital-marketing-trends-in-canada-for-2022/
https://reviewmoose.ca/blog/marketing-statistics/
https://smallbusinessbc.ca/article/marketing-trends-for-2022/