Doctor Strange and the Multiverse of Madness Has Successfully Conjured Up the Biggest Opening of 2022

Doctor Strange 2 or Doctor Strange and the Multiverse of Madness has helped the summer movie season a blockbuster beginning. According to the Walt Disney Co., the Marvel film grossed an estimated $185 million in ticket sales in US and Canadian theaters during its first weekend.

It surpassed the now third biggest opening of the year, The Batman, which earned $134 million. The top place is still with Spider-Man: Far From Home, which earned $260.1 million. Interestingly, Doctor Strange 2 earned more than double the opening of the first Doctor Strange movie which earned only $85 million when released in 2016.

The film is doing better than estimated at international levels. It has made $450 million since opening Wednesday.

Reasons for Success

One of the key reasons for the success of Doctor Strange 2 is the immense popularity of Spider-Man: Far From Home because it included Benedict Cumberbatch's powerful sorcerer. People were eager to see more of the actor and know how the story would unfold in this film that picks up several months after the events of "No Way Home."

Another reason for success was the presence of Elizabeth Olsen's Wanda Maximoff, who became even more popular thanks to the recent Disney+ series "WandaVision," which showed her and her dead boyfriend Vision's story and her transformation into the Scarlett Witch.

Huge Footprint

Doctor Strange and the Multiverse of Madness also has a huge footprint. It is plating in 4,534 theatres in the US and Canada. Disney says that it's the seventh widest opening ever. 35% of the overall box office was in premium format screens like IMAX and 3D.

The CEO of IMAX, Rich Gelfond, said "Summer blockbuster season is off to a roaring start with 'Doctor Strange' — an excellent sign for the phenomenal slate ahead."

The Social Media Buzz

The film also trended on social media platforms during the weekend. People talked about the many cameos, the PG-13 rating, and the film's horror elements. Paul Dergarabedian, the senior media analyst for Comscore, said, "This is a total win for the industry for whom the last two summers almost didn't exist in terms of the box office. Marvel has been kicking off summers for over a decade. This is a return to normalcy."

Other Movies

As so many theatres screened Doctor Strange 2, little was left for other movies playing in theatres. The Bad Guys fell to second place in its third weekend, and Sonic the Hedgehog 2 landed in third.

The success of Doctor Strange 2 will probably help build momentum for big summer movies that are expected to be released soon, like Top Gun: Maverick, which will be released on May 27.

Dergarabedian said, "We've got a real summer movie season on our hands, something we couldn't have imagined two years ago. It's been a long time coming."

The final domestic figures for Doctor Strange and the Multiverse of Madness will be released shortly.



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