Meta is Launching a Digital Clothing Store Where Users Can Purchase Outfits for Their Avatar

In an Instagram Live with Instagram's vice president of fashion partnerships, Eva Chen, the CEO of Meta, the parent company of Facebook, Mark Zuckerberg announced that Meta would be launching its Meta Avatars Store, a digital designer store for avatars.  

Explaining more, Mark said that users could use the new fashion clothing options to express themselves using their Avatars. He stated, "We're launching our Avatars Store on Facebook, Instagram, and Messenger so you can buy digital clothes to style your Avatar. Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I'm excited to add more brands and bring this VR soon too."

The virtual store will be launched on Instagram, Facebook and Messenger. The users will be able to adorn their avatars with designer clothes after purchasing them from the digital store. These outfits would be from renowned fashion brands like Prada, Thom Browne, and Balenciaga.

More brands might also be added to the list, and Mark is confident of the same. Also, there is no word on how much these designers' clothing items could be purchased. The digital clothing stores will commence in Canada, Thailand, Mexico, the US, and Canada next week.

According to a spokesperson for Meta, the clothes will be priced from $2.99 and $8.99. The amount is way less than the real outfits sold by those designers. For instance, Prada's Matinee ostrich leather bag costs $10,700. 

This announcement came after Meta's launch of avatars. The Meta 3D avatars were launched on Instagram a few months back, and the Avatars on Messenger and Facebook were updated recently. The updates were essential as they brought more features also made it possible to use the same Avatar across all Meta platforms, including VR. The updates also added new faces, skin tones, expressions, and accessibility devices to avatars.

Zuckerberg also mentioned that he hoped to build the store into an open marketplace where developers could create and sell various digital clothes. Usually, the users of Meta's virtual reality headsets set up avatars to do different stuff like play video games, take exercise classes, and even participate in conference calls,

The New Partnerships

There has been an increase in partnerships between tech companies and luxury fashion houses recently, and the aim has been to create branded digital garments. Fortnite partnered with Balenciaga last year to allow users to buy clothing items for their in-game characters. On Roblox also, players can visit Gucci Town, which has a garden with the brand's logo and a virtual store.

According to Engadget, "selling digital items in the metaverse is an important part of Meta's strategy to keep making billions of dollars even if it pivots away from advertising."

There is no doubt that the partnership between the tech and luxury fashion industry is a win-win for both. What do you think of this trend? Let us know in the comments below!




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