From Legacy to Leadership: Victoria Veltri’s Roofing Mission in Webster, TX

"Carrying my husband’s legacy is not just a responsibility—it’s a privilege. Every roof we repair is a tribute to his vision, and every homeowner we help is part of the legacy we’re building."

Victoria Veltri, CEO and Owner of Dynasty Roofing and Construction, has built something rare: a business that’s both deeply personal and professionally respected. What began as a family legacy in the greater Houston area has grown into one of Southeast Texas’s most trusted roofing service providers—grounded in community, quality workmanship, and leadership that puts people first.

This year, Veltri has been honored as the 2025 BNS Best in Business Award winner for Roofing Services in Webster, TX, and Surrounding Areas—a recognition earned through consistent service, strategic growth, and a reputation for showing up when it matters most. 



Dynasty Roofing and Construction offers residential and commercial roofing, storm damage response, gutter systems, and fence and gate construction. Their service footprint includes Friendswood, Sugar Land, Cypress, The Woodlands, Katy, and other surrounding communities. But behind that reach is a company that still operates like a neighbor.

“Dynasty Roofing and Construction is truly a legacy born from passion and purpose,” Veltri explains. “My late husband, the founder, had been working in roofing for several years when he envisioned a company that would leave a lasting impact—one built on integrity, quality, and genuine care for homeowners.”

After her husband’s passing, Veltri stepped into the business not just to preserve his vision, but to take it forward with clarity and focus.

“From the beginning, he emphasized honesty, craftsmanship, and service—values that he carried into every job,” she says. “I’m honored to uphold those core principles—free, no-pressure inspections, transparent communication, expert storm-damage assistance, and insurance-claims advocacy—because that’s what he valued most.”



Resilience Turned Into Results

Taking over the business during a time of grief came with immediate challenges—both emotional and operational. There was no succession plan in place, which forced Veltri to act quickly and deliberately.

“Grieving while managing a business was an immense emotional burden,” she shares. “The absence of a key decision-maker left a void in leadership, and I had to quickly adapt to fill that gap.”

“I began by assessing the company’s financial health, reviewing contracts, and ensuring that all legal and operational matters were in order. This step was crucial in stabilizing the business and preventing further complications.”

She maintained open communication with her team, clients, and suppliers throughout the transition, keeping trust at the center of the process. Seeking guidance from financial and legal professionals also ensured that the business moved forward on a strong foundation.

The results speak for themselves. Since earning BBB accreditation in December 2023, Dynasty Roofing has maintained an A+ rating, accumulated dozens of five-star reviews, and built a reputation for helping homeowners navigate insurance claims and storm recovery with integrity.

“These milestones—a BBB A+ rating, glowing reviews, expert certifications, and broad community presence—are more than just plaques and credentials,” Veltri reflects. “They are tangible proof of our mission.”



Systems, Structure, and Service

Veltri is a systems thinker—and that shows in how the company operates.

“Creating Standard Operating Procedures (SOPs) and systems is crucial,” she says. “The faster you can get knowledge out of your head and into your team’s hands, the faster you can shift control and become more confident they are doing what you expect.”

She’s also committed to developing her team in a way that supports long-term growth.

“Your employees are the backbone of your business,” she notes. “Hiring experienced roofers and providing ongoing training and certification opportunities can enhance the skills of your staff, improving the overall quality of your services and benefiting your company's reputation.”

Dynasty Roofing holds multiple top-tier industry certifications—including GAF Certified Contractor, Select ShingleMaster, and Tamko Platinum Pro—which allow the company to offer premium warranties and ensure consistent standards.



Marketing with Substance

Veltri has built brand awareness using a grounded and consistent strategy that blends digital engagement with community presence.

“We’ve optimized our online visibility by maintaining an active presence on Instagram and Facebook, where we share project updates, client testimonials, and roofing tips,” she says. “This consistent online activity helps us stay connected with our audience and attract potential clients.”

She’s also invested in client education through the company website, and uses a structured referral program to encourage word-of-mouth growth. Local event sponsorships and community involvement add an offline presence that reinforces the company's values.

“By supporting local initiatives and engaging with our community, we not only increase our visibility but also build trust and credibility with homeowners and businesses,” she adds.



Key Partnerships

Dynasty Roofing’s growth is supported by a strong network of partners, including SRS Distribution and ABC Supply, who ensure timely access to quality materials. The company also uses RoofR, a roofing-specific software platform that enhances transparency and efficiency for both staff and clients.

“RoofR streamlines estimating, project tracking, and communication, allowing us to deliver efficient and transparent services,” Veltri explains.

Dynasty’s financial strategy is backed by Wells Fargo, providing business financing and commercial banking solutions that support expansion.



Community Engagement

Giving back has remained a constant priority, even as the company has scaled.

“We actively engage with our local community in Houston and the surrounding areas,” Veltri says. “Our team has organized and participated in events at local daycares and community centers, providing educational materials and resources to families.”

Team members are encouraged to participate in local initiatives—and do so regularly.

“Our commitment to giving back is deeply rooted in the legacy of our founder,” she says. “And we continue to honor that mission.”



Looking Ahead

Looking to the future, Veltri is focused on growth—both geographically and strategically.

“We are actively exploring opportunities to extend our services beyond the Houston area,” she says. “Our goal is to establish a presence in additional Texas markets.”

Service diversification is also on the roadmap, including enhanced storm restoration offerings and expanded gutter and fencing solutions.

The company is investing in emerging technologies like AI-driven monitoring systems and drone inspections, all aimed at delivering faster, smarter, and more precise roofing solutions.

“We are committed to improving efficiency and transparency at every step,” she adds.


10 Rules for Roofing Success, According to Victoria Veltri

Veltri’s business philosophy is practical, values-driven, and grounded in experience. Here are her top 10 rules for building a strong roofing company—and a stronger business overall:

1. Put your customers first—always.

“Be responsive, listen to your customers’ needs, and resolve issues promptly.”

2. Build a team you believe in.

“Hiring experienced roofers and providing training opportunities improves the quality of your services and strengthens your company’s reputation.”

3. Get what’s in your head onto paper.

“The faster you can get knowledge out of your head and into your team’s hands, the faster you can shift control and be confident they are doing what you expect.”

4. Leverage tech to improve the client experience.

“Use roofing-specific software to streamline estimating, tracking, and communication.”

5. Network and build strong partnerships.

“Referrals, collaborations, and supplier relationships are critical to growth.”

6. Know your numbers and plan ahead.

“Monitor cash flow, track income and expenses, and work with a tax professional.”

7. Make safety a non-negotiable.

“Implement strict protocols and proper training. It protects your crew and your reputation.”

8. Stay compliant and up-to-date.

“Compliance with local regulations and industry standards prevents problems before they happen.”

9. Keep learning.

“The roofing industry evolves fast. Stay current with materials, regulations, and best practices.”

10. Never lose sight of your values.

“Integrity, quality, and service should be the foundation for every decision you make.”

Final Word

“At Dynasty Roofing and Construction, we are more than just a roofing company—we are a part of the community,” Veltri says. “Our commitment to excellence, integrity, and community involvement drives us to continually improve and expand our services.”

With each project, partnership, and storm response, Victoria Veltri is showing that leadership can be both human and high-performing. Her ability to navigate loss, scale a company, and build lasting trust has earned her a place among the 2025 BNS Best in Business honorees—and more importantly, a place at the heart of the communities Dynasty Roofing serves.


To learn more about Dynasty Roofing and Construction, explore their services, or request a free inspection, visit www.dynastyroofs.com. You can also follow their latest projects, client testimonials, and storm-readiness tips on Instagram and Facebook at @dynastyroofing_construction and facebook.com. Whether you’re in Webster, Cypress, Katy, or anywhere across Greater Houston, Victoria Veltri and her team are ready to help protect what matters most—starting at the roofline.

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