8 Secrets to Stand Out on LinkedIn

When you think of the two most important tools for a job seeker, you probably think of a resume and your network. One platform that combines both and helps you to build your professional network is LinkedIn. So, if you want to boost your job search efforts, you should ensure that your LinkedIn profile is always updated. Here are 8 secrets to stand out on LinkedIn and appear better than other candidates.

1. Build Your Personal Brand

The first thing you need to do when you start on LinkedIn or want to enhance your existing profile is to think of your personal brand. You should build it by telling your story via simple and well-flowing words. It will help you set yourself apart from the other people in your industry. Talk about all your skills and experiences to enhance your brand.

2. Know Your Audience

When you want to create an impressive LinkedIn profile, you should know your target audience. The target audience is usually the recruiters and other senior professionals in your industry. So, have a look at their profiles, know their interests, and build your profile accordingly.

3. Focus on the Top Sections

Give more attention to the top sections of your profile- the profile picture, the cover photo, the headline, summary, and recent experience. The more attractive they are, the higher would be the number of people hoping to click on your profile. Mention the most important skills and keywords in these sections.

4. Choose the Right Cover Photo

Your profile picture is the very first thing people will notice on your LinkedIn profile. So, you should add something that highlights your brand. If you need help with the design, try free and customizable LinkedIn banners available here.

5. Write the Right Headline

It is also essential to ensure that your headline isn't just your job title. Instead, it should communicate the core of who you are as a professional. Highlight the skills you want to be known for, and don't make it too lengthy.

6. Use Strong Accomplishments

When creating a rocking LinkedIn profile, you must detail your accomplishments. Don't just describe what you did, but also describe how you did it and how it benefitted your employer at that time. Quantify to get more attention.

7. Add Relevant Links and Media

It is also essential that you add images, videos, and media files to the Featured and Experience section. It will allow the recruiters to see the proof of your skills for themselves. For instance- if you are a writer, add a link to your blog or personal website.

8. Start Posting

To enhance the appeal of your LinkedIn profile further, you can write posts or even articles on the platform. The posts can be your perspective of ongoings in your industry, or it can be about your individual experiences. You can also share other people's articles or start commenting on other posts to let people know that you have strong opinions or views.

-by Shruti , CNS Canadian News Source




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