When you think of the two most important tools for a job seeker, you probably think of a resume and your network. One platform that combines both and helps you to build your professional network is LinkedIn. So, if you want to boost your job search efforts, you should ensure that your LinkedIn profile is always updated. Here are 8 secrets to stand out on LinkedIn and appear better than other candidates.
1. Build Your Personal Brand
The first thing you need to do when you start
on LinkedIn or want to enhance your existing profile is to think of your
personal brand. You should build it by telling your story via simple and
well-flowing words. It will help you set yourself apart from the other people
in your industry. Talk about all your skills and experiences to enhance your
brand.
2. Know Your Audience
When you want to create an impressive LinkedIn
profile, you should know your target audience. The target audience is usually
the recruiters and other senior professionals in your industry. So, have a look
at their profiles, know their interests, and build your profile accordingly.
3. Focus on the Top Sections
Give more attention to the top sections of your
profile- the profile picture, the cover photo, the headline, summary, and
recent experience. The more attractive they are, the higher would be the number
of people hoping to click on your profile. Mention the most important skills
and keywords in these sections.
4. Choose the Right Cover Photo
Your profile picture is the very first thing
people will notice on your LinkedIn profile. So, you should add something that highlights
your brand. If you need help with the design, try free and customizable
LinkedIn banners available here.
5. Write the Right Headline
It is also essential to ensure that your
headline isn't just your job title. Instead, it should communicate the core of
who you are as a professional. Highlight the skills you want to be known for,
and don't make it too lengthy.
6. Use Strong Accomplishments
When creating a rocking LinkedIn profile, you
must detail your accomplishments. Don't just describe what you did, but also describe
how you did it and how it benefitted your employer at that time. Quantify to
get more attention.
7. Add Relevant Links and Media
It is also essential that you add images,
videos, and media files to the Featured and Experience section. It will allow
the recruiters to see the proof of your skills for themselves. For instance- if
you are a writer, add a link to your blog or personal website.
8. Start Posting
To enhance the appeal of your LinkedIn profile
further, you can write posts or even articles on the platform. The posts can be
your perspective of ongoings in your industry, or it can be about your individual
experiences. You can also share other people's articles or start commenting on other posts to let people know
that you have strong opinions or views.
-by Shruti , CNS Canadian News Source
Source
https://www.themuse.com/advice/linkedin-profile-tips