8 Steps to Build Your Brand Identity

Building a brand is what many people, entities, and organizations aim at. Everyone wants to build a brand that’s memorable, easy to connect with, and gets popular quickly. If you want the same, you should know that building a brand from the ground up can be quite complicated. Here are 8 steps to build the brand identity that might help you get things going.

1.       Do Deep Research

The first step of building a brand is researching your target audience and knowing what they like and dislike. It would help if you also did some market research to know how the current market is doing and your key competitors. Identify your top competitors and easy to convince customers.

2.       Find the Focus

You need to focus your brand on what you do best and how it will help your clients. You can also focus on how your product/service differs (probably better) than the competitors. Don’t try to establish your brand to be everything to everyone. Find your focus and then expand the brand later.

3.       Pick a Business Name

You need to pick a business name in line with what you want your brand to be. It is the first big commitment that will impact your domain, logo, marketing, and trademark registration. There are countless name generators online that you can use to brainstorm. Confirm the availability of domains before you finalize the name.

4.       Choose a Slogan

Every big brand has a slogan, and you also need one as it’s a nice asset that you can put on website headers, business cards, social media bios, etc. Choose a slogan that’s short, catchy, and easy to memorize. Here are some ideas.

5.       Looks Matter

After finalizing the name, you need to pick or create the best brand design. Pick the right colors and typography, and you will do well. Read about color psychology to decide the colors you want. Also, look at the font options you have and pick three—one for the headings, one for body text, and the third for the brand logo.

6.       Finalize a Logo

Create a logo that’s unique, easy to identify, and scalable to work at all sizes. Pick a logo that can appear anywhere, online and offline. If you want to humanize your business, consider mascot logos. You can also consider emblem logos, Lettermark logos, icon logos, Wordmark logos, or a combination of two or more of these.

7.       Apply Branding

Once you are done with the steps mentioned above, the next step is to apply the branding across the business to give it a cohesive brand story. It will represent what your business is and what it stands for. Create your brand with values and a mission, and share your brand story to tell customers why you started the brand.

8.       Set up an Online Branded Product Store

To help establish a brand identity, you can use the already existent brand popularity of Shopify. You can set up an online branded product store and start communicating and connecting with your target customers. It’s as simple as 1-2-3. Here’s more.

by Shruti , BNS Business News



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