Cold calling and sales emails are two of the most commonly used methods of connecting with prospective clients used by salespeople worldwide. Both can play a key role in getting new business and having new clients on board. Keep reading to know the secret to effective cold calling and sales emails.
When to Use Cold Calls and When to Use
Cold Emails?
Cold emails are the right choice when you
are short on time and target many potential customers at once. Cold calls are
preferred when you want to gather direct responses and when you want to build a
personal connection with the customers. Cold emails are also effective as they
can be easily distributed and tracked. Some companies start with cold emails
and then switch to cold calls if they respond positively to them.
How to Write an Effective Sales Email?
Here are some effective steps you need to
craft sales emails that people read or click on:
Focus on the From Line
Edit the from line so that customers don't
consider your email as spam. Make it more personal by using your name and/or
your company's name. Use whatever you think your prospective audience would
like.
Use the Right Subject Line
It is also essential for you to write an
effective subject line. Make sure it's intriguing, personalized, sounds human,
and ties in well with the rest of the email. An example could be- Are you
considering scaling up your company. Do A/B testing
to find which subject line has the highest open rate.
Introduction is Vital
You just have 3 seconds to catch the potential
customer's attention. So make sure the introduction is no longer than three
lines. Make it all about them and tell them you want to help them. Make them
feel that you care for them, and this is not a random email sent to thousands of
other people (even if it is).
Offer Value in the Pitch
If you have managed to hold onto your
potential customer's attention till now, the next step is to write an effective
pitch and offer them value. Tell them the benefits they will reap if they
choose your products/services and focus on measurable results. Don't be too
salesy and talk about how you can help them resolve a problem or attain growth.
End with a CTA
Always end a cold email with a call to
action (CTA) so that they know how to connect with you quickly. Give your
number or a LinkedIn link or even a link to your website. Keep it short, and
don't be too pushy. Get some tips here.
Add the Right Signature
Make sure that you tell the potential
customers who you are and how they can connect with you by making the email
signature more informative. Using a clean HTML signature is recommended.
Cold Email Template
Below is an email template that you can use:
Hi [First Name of the Potential Customer],
My name is [add your name here], and I'm
with [add your company name here]. We work with organizations like [add
potential customer's company name here] to [add a one-sentence pitch].
[Talk about how you can help the potential
customer or how your products/services benefit them].
Can you tell me the right time to connect
with you to explore if this would be something valuable for your organization?
You can connect with me here (add your contact information)
Cheers,
Your Name
Designation
Email Address
Contact Number
Social Media Handlesy
Sources:
https://blog.hubspot.com/sales/call-or-email-tips-to-determine-when-to-use-which-in-sales
https://woodpecker.co/blog/how-to-write-a-cold-email-that-actually-works-six-step-tutorial/
https://blog.close.com/5-cold-email-templates-that-will-generate-warm-leads-for-your-sales-team/#:~:text=There%20are%202%20approaches%20to,book%20a%20meeting%20or%20otherwise.