How to Easily Sell Customized Merchandise on Shopify

We live in an era where monetizing your creativity is easier than ever. Whether you are a writer, designer, or artist, you can easily offer physical products like books, t-shirts, backpacks, and posters to monetize your creativity.

One of the smartest ways to go about that is to depend on the print-on-demand service. You can skip the time, risk, and investment associated with managing inventory and sell custom products at a fraction of the cost compared to manufacturing your own. Sounds good? Read on some tips on how to sell customized merchandise on Shopify easily.

How Print on Demand Works?

As the name suggests, print on demand is a process in which you work with a supplier of white-label products and sell them on a per order basis with your design and branding. The products can vary from t-shirts to bags and a lot more. You don't need to pay for the cost of the product until you have sold it, and the POD supplier will hand everything from digital printing to order fulfillment.

Pros and Cons of Print on Demand

Here are the pros and cons of choosing the Print on Demand service.


·       The products can be created quickly and be up for sale in a few minutes.

·       You don't need to worry about shipping and order fulfillment.

·       You don't need to hold any inventory.

·       It's easy to test ideas and customize the product to meet customer expectations.


·       The cost per item is higher than bulk purchase which reduces the margins.

·       You don't have control over shipping or order fulfillment. Delays there can negatively impact your brand.

·       You need to choose from a limited selection of products available with a print-on-demand service provider.

How to Get Started?

If you want to try print-on-demand services, here are some tips that might help.

·       It is wise to order samples to check the quality of the products being sold to the customers.

·       Always promise a longer shipping time and try to deliver in advance to pleasantly surprise a customer.

·       Offer free shipping in nearby areas.

·       Create mockups to show off the products you intend to sell to hook the audience.

·       It is also recommended that you stick to a niche and target a specific audience.

·       If you want, you can also create your online store on platforms like Shopify and have more control.

How to Easily Sell Customized Merchandise on Shopify?

Selling customized merchandise on Shopify is quite simple. You need to sign up and follow the steps mentioned there. Selling on Shopify is better for some brands as you can control the experience of how your store looks and feels, how customers interact with your brand and how they discover it. It also lets you integrate with the best POD services, so everything happens from just one dashboard. Also, you need to pay a lower fee when you are the owner of your own brand.

Need more? Here are some tips on getting started with Shopify.

Here's more on why product customization will position your brand to win.


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