There are more than two billion users across the world. That comes down to 25% of the population of the planet. So, if you are not on social media, you are missing something. If you are in a creative field, you can use social media platforms like Instagram as your portfolio to impress and attract clients. To help you with that, here we have mentioned some reliable tips on how to grow your personal brand on Instagram.
1.
Define a Goal
You should start
by deciding your goals regarding your Instagram presence. Your goals can vary
from building a reputation to gaining more followers. Make sure you set both
short and long-term goals. Look at what competitors are doing and do better when setting the goals.
2.
Improve Your Profile
The second step
is to improve your profile by ensuring your full name, job title, location, and
an interesting bio. You should also mention the companies you have worked with
in the past and link them to your personal website or other social profiles you
might be having. If you have a hashtag for your brand, use that too.
3.
Create Quality Content
Create quality
content that is real, theme-based, and use geotagging as much as possible. Try
to use apps, not filters, to improve your photos and make sure you reply to all
comments. You mustn't reply to trolls. When creating content, ensure that you
tag other brands with large followings. You should also get personal when
creating the content and show people who you are as a person. Use the stories
feature to update people on what you are up to. It will help to keep the
engagement levels high.
4.
Build Out the Connections
If you love the
work of another creative person or company, you should follow them avidly and
get inspiration. The more people you follow, the better it usually is. Show
your interest in their work by liking or commenting on their posts. Try to make
a personal connection and reach out to them to get their attention and show
them you admire them or want to join them. Make sure you don't harass them or
stalk their every move because it's creepy and might harm your personal brand.
Also, make sure that you don't follow people/companies that are controversial
as you might be considered guilty by association.
5.
Stay Active
When creating a
personal brand on Instagram, you can't just do it on and off. Some people
create a personal brand to get a new job or a new contract and become
inactive. You shouldn't do that. Make sure you post at least once a week to
promote your personal brand on Instagram. If you are too busy to post every
week, you can schedule the posts for a couple of weeks or even months in
advance.
To know more
about branding in the age of social media, click here.
Here's a list of
some amazing social media campaigns. You can learn loads from them.
Sources:
https://www.themuse.com/advice/guide-personal-brand-instagram
https://www.crazyegg.com/blog/growing-your-personal-brand-on-instagram/