We all have extremely busy lives, and as a result, we often skip tasks that we consider non-essential. Sadly, social media posting is one of them. If you are one of them, you need to stop skipping it and start planning it. Here, we have explained how to plan your social media posts and ensure you keep connected with your social media audience without manually updating the posts every day.
What is a
Social Media Content Calendar?
One of the
simplest ways to regularly post content on social media to keep your audience
engaged, boost brand recognition, improve SEO efforts, and lead generation is
to depend on a social media calendar. It will help you know what gets posted
when and you will not have to worry about it constantly.
Benefits of
Using Social Media Content Calendar
There are many
benefits of using a social media content calendar. Some of the crucial ones
are.
Ø Saves Effort
You can plan the
content for an entire day, week, month, or even a year in advance. So, you
don’t need to search the trending topics every day and save the effort it
takes. However, do leave space for current events or breaking news that you
might have to share instantly.
Ø Grow Your Audience
Anyone who has
used social media to their advantage knows that keeping the audience engaged is
the best way to grow your audience. When you use a social media content
calendar, you will be able to grow your audience and keep them hooked. If you
don’t provide your audience with an update, they might simply unlike/unfollow
you.
Ø Better for Tracking
A social media
calendar allows you to track the performance of your content every day, week, or
month. You can look back and analyze which content is working and which is not.
Then you can simply replace what’s not working with what’s working.
How to Create
a Social Media Calendar?
When creating a
social media calendar, you just need to ask yourself these questions.
Daily
What events and
launches are planned for tomorrow?
How much content
should you plan and schedule?
How will your
sharing ratio fit with a day’s worth of content?
Weekly/Monthly/Yearly
What launches
and events are planned for this week/month/year?
Which blog posts
can I publish this week/month/year?
How much content
should I find ahead of time for this week/month/year?
Which images do
I need this week/month/year?
What content
should I reserve a space for this week/month/year?
What experiments
should I run this week/month/year?
Tools for
Organizing and Implementing a Successful Social Media Calendar
A few tried and
tested tools we suggest for organizing and implementing a social media calendar
are:
Final Words
We hope that you
will be able to create a social media content calendar with the help of this
article. Remember, a good social media content calendar will help save time,
make you work smarter and streamline the processes. You can try each of the
tools we mentioned and pick the one you like best. Good luck!
Sources:
https://buffer.com/library/schedule-social-media-content-plan/
https://blog.hubspot.com/marketing/social-media-calendar-tools
https://blog.hootsuite.com/social-media-templates/