What to Learn from Super Bowl Commercials

Super Bowl Sunday is a big event for all football fans. It is also a pretty big event for branding and marketing experts as they can witness some really cool ads and get inspired. If you are also involved in branding and marketing, here's a bit of useful information about what to learn from Super Bowl Commercials.

1.       Connecting Humanity Will Always Work

One of the Superbowl commercials worth noting was Toyota's commercial about Paralympic swimmer Jessica Long. It was a beautiful story that put the Paralympics in the spotlight and demonstrated humanity and connection. It also advocated for inclusion and connected the brand to a universal feeling of hope.

2.       Selling Experiences is Smart

In 1972, Coca-Cola came up with the Hilltop ad that is still fresh in many people's minds. It displayed diversity in the company's customer profile. It also inserted the beverage into human experiences of fun, joy, and togetherness.

3.       A Simple and Memorable Phrase Works Wonders

If you are a fan of creativity, you can learn a lot from Budweiser's "Whassup" commercial that aired in 2002 and was simple and memorable. It kind of went viral without social media as people used to greet each other with this phrase even in public.

4.       Taking a Risk is Okay

Beer brand Schlitz took a huge risk, relied on stats, and put 100 avid Michelob drinkers up to a live blind taste test. After tasting the same, they had to choose between unmarked Schlitz and Michelob mugs. Interestingly, 50 Michelob drinkers preferred Schlitz, and the experience ad established Schlitz as a brewing company.

5.       Transform Your Customers' Reality

Based on the Matrix movie series, Kia's ad, starring Laurence Fishburne, suggested that a person can be transported to a more exciting universe by driving a car, is also memorable. It captures the imagination of the customers and convinces them that you can transform their reality. They'll love it!

Mention-Worthy 2022 Superbowl Ads

·       Zendaya for Squarespace was the almost-Euphoria crossover we all deserved.

·       Mike Myers for General Motors made people miss Dr. Evil, badly.

·       Eugene Levy for Nissan was also great.

·       The ad starring Colin Jost and Scarlett Johansson for Amazon Alexa that themed around mind-reading was adorable.

·       Chloé Zhao's directing skills were well utilized for Budweiser as he got a satisfactory performance out of a Clydesdale.

·       Megan advertising the world's best snack- Flamin' Hot Cheetos was clever.

Lessons for the Future

Marketers and branding experts can learn the following from the Super Bowl Commercials while planning ads in 2022 and beyond.

Ø  Be Innovative

You need to be innovative and focus on the future. Bud Light featuring a cameo of an NFT in its Super Bowl ad is a notable example of that.

Ø  Be Funny

As COVID-19 is waning, now is the right time to add a little humor to the ads and make them more appealing.

Ø  Focus on Wellness

Ads that focus on overall health, well-being, and wellness will catch the audience's attention.

Ø  Prioritize Diversity

Featuring a diverse cast is essential for brands that promote and back diversity.

Ø  Seek Gender-Balanced Participation

More women actors, performers, and directors should be included in the ad-making process.






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