AR World Update- Amazon Will Soon Let You Virtually Try On Any Shoes You Want to Buy

E-commerce giant Amazon has rolled out a new augmented reality tool recently that lets you virtually try on any shoes you want to buy. Amazon hopes this new tool will make the online shopping experience easier and more interactive for potential shoppers. Read on to know more about how it works.

Virtual Try-On for Shoes

Named Virtual Try-On for Shoes, this new feature is only available for iOS users in the US and Canada who have downloaded the Amazon shopping app. The company stated that the feature has been added to "thousands of styles" from brands like New Balance, Puma, Reebok, and Adidas.

How to Use?

To use the virtual try-on for shoes, you need to tap the virtual try-on button on the footwear product page. Then you need to aim your smartphone camera at your feet. As soon as you do that, a pair of virtual shoes will appear on your screen. You can even scroll through different colors while the feature is still active. It will automatically adjust on your screen.

Talking about the new feature, Muge Erdirik Dogan, president of Amazon Fashion, stated, "Amazon Fashion's goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers."

The Drawback

Though this feature would give you a sense of what the shoes would look like on your feet, it will not give you any help regarding how the shoes will fit.

The company wasn't very clear about it. It is a serious concern for people who choose a pair of shoes they love only to learn that they won't fit them right, which can be due to many reasons like a fat pinky toe.

The answer to this size-related question was hidden at the very end of the company's FAQ section.

Amazon wrote: "The Virtual Try-On for Shoes experience helps you visualize how the shoes will look on your feet from every angle; however, it is not a sizing tool. Fit information on the product detail page can help you pick the perfect size."

The company needs to do better in this regard because most shoppers are not just looking for great-looking shoes. They also want shoes that fit right and offer them the required comfort.

Not the First Time

Though the virtual try-on for shoes is an impressive feature (with a key drawback), it is not the first time Amazon has used advanced technology to enhance customer experience. In 2017, the company launched "AR View," which lets you visualize a product in your home using your smartphone.

After that, Amazon also introduced another tool, "Room Decorator," which allows you to place multiple virtual items in your home simultaneously.

Not the Only Brand

Also, Amazon is not the only company experimenting with augmented reality in online shopping. Big brands like Nike, Ikea, L'Oreal, and even Zara have launched similar website features to enhance user experience.


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